The following video is a public service announcement (PSA) regarding texting and driving. We were assigned to create a video that sways the audience away from the act of using their phone while driving, and to create an infographic that showcases the statistics in order to educate and prevent it.
This video was co-directed by my group members, Chris Emond and Lexi Fragapane. Lexi was also in charge of recruiting the talent for our video, her friend and neighbor, Rob, and his dog, Mookie. Lexi edited the video in such a way that brought out Chris’ script that told the story of a dog owner that spends lots of time with his dog, but doesn’t get to return to him after going over to hang out with friends.
Statistics and Infographic
This infographic was created by another group member of mine, Lizzy Miller. Lizzy researched different statistics and found ones that would get our storyline across. Her research was incorporated here, in the video, and in our social media plan.
Social Media Plan
The following three-post social media plan used a color scheme similar to the infographic to ensure that the two deliverables would look related to one another. These posts were designed by me, Alaces, using Canva.
This first post is meant to act as a quick eye-catching statistic for social media users to read.
This second post is also meant to act as a quick eye-catching statistic for social media users to read.
This last post is meant to be a carousel post. The arrow at the bottom encourages the user to swipe to see the following images in the next line.
The last post was meant to act as a comparison to Rob and Mookie in the original video. Using a pathos approach to the video, I thought that we could do the same with social media. Games, concerts, and hanging out with friends are all activities that users could possibly miss out on if they engaged in texting and driving. The subjects of the photos all have their eyes scribbled out to mimic the presumed death of Rob in the video and how he does not get to return home to Mookie.
Don’t let the notification on your phone pull you away from the road. You only get one life to live, and the effect you have on others will follow right behind. Please don’t text and drive, or you won’t arrive at your next destination.